Why Do This?
Anyone who knows me or follows IWearYourShirt knows that I’m an open book. Which is why I’ll be honest in saying that this idea didn’t come to me purely for the sake of some off-the-wall marketing stunt.
Throughout my life I’ve had three separate last names, none of which have carried any real meaning for me or my sense of identity. So earlier this year when my mom let me know she’d be going through a divorce, it occurred to me that shedding my last name might actually make a lot of sense for me. Though I’m incredibly close with the members of my family, I’ve never gotten my sense of self from any family lineage or last name; instead, my sense of self has come from the hard work I’ve put in to build my company from scratch and from the amazing relationships I’ve fostered with businesses I care about.
Some may say that this is some grand sell-out, but for me it’s actually just the next logical step in my business and in my life. I love brands – especially those that are willing to push the envelope – and I take pride in giving them different creative opportunities to get seen, this opportunity included.